Professor Muhammad Yunus and Yoshimoto Kogyo Co., Ltd. (hereinafter called “Yoshimoto”) established “Yunus Yoshimoto Social Action Company (yySA)” to promote and practice Yunus Social Business. This unique tie-up was mediated by Yunus & Shiiki Social Business Research Center (hereinafter called “SBRC”) at Kyushu University.
This project started on February 21, 2017 when one of the employees of Yoshimoto came to listen to the lecture at the symposium held in Tokyo, “Building the future with social business” (sponsored by the Asahi Shimbun and Kyushu University).
At the first part of symposium, Kyushu University introduced the latest research results and explored ways to use science and technology for solving social problems. At the second part, Tokyo Governor, Yuriko KOIKE who will host the 2020 Olympic and Paralympic games joined the discussion about the possibility of social business.
Yoshimoto made an offer SBRC to want to work on social business since they have been putting in efforts to revitalize the region around Japan by entertainers immigrating to 47 prefectures nationwide since 2011. Professor Masaharu OKADA at SBRC advised them on the project concept and company name to establish a new company and became a matchmaker between Professor Yunus and them. In November 2017, the meeting of Professor Yunus and Yoshimoto CEO Hiroshi OSAKI finally happened.
In December 2017, Kyushu University and Yoshimoto signed a memorandum of understanding on “Cooperation towards the Promotion off Yunus Social Business and the Project of Job Creation”.
In February 2018, Yoshimoto executives visited SBRC and had a Professor Okada’s lecture on “Yunus Social Business adhering to the Seven Principles” to deepen their understanding.
On March 28, 2018, a kick-off meeting, the “Yunus family meeting” followed by a press conference were held to release the news about the yySA establishment.
It is the first attempt that Yunus Social Business comes into the world in the form of entertainment. “Yunus Social Business changes the existing economic system that concentrates wealth to specific small individuals. It also changes human consciousness and society, then blooms new civilization” (Yunus Muhammad, 2017, A World of Three Zeros, New York, PublicAffairs). SBRC will make creative and unconventional approach to promote and practice Yunus Social Business and make a movement!